I can't quite explain that one. Since you're not seeing any photos at all when you select the Eye-Fi card, it suggests that the card is not set to upload your photos online.
Please open Eye-Fi Center and make sure it's logged in to the same Eye-Fi account you are using on the iPad. Click the Eye-Fi card and then the gear icon to open the settings. Click Transfer Mode, and under Selective Transfer, make sure this is set to Automatic so all your photos will transfer. Click Photos, and choose Online. Make sure it says that all uploads are set to your FTP server. Also please choose Eye-Fi View and make sure that is enabled. Shoot some new photos and see what happens.
If that does not help, please add a wi-fi network to your card and see if new photos appear on the iPad, and/or the Eye-Fi Center program or web site.http://support.eye.fi/cards/networks/ho ... e-fi-card/
If the photos still aren't forwarding anywhere outside the iPad, please contact us directly so we can look into this further for you.